Over the past few months, we’ve been deeply moved to see members of our community featured in the media. In April, we shared a series of posts highlighting the story of Emmanuel Mercier from Saguenay (QC) and the concerns expressed by Dr Pavic from Sherbrooke (QC). Across the country, patients and doctors alike are speaking out about the challenges in accessing treatment and care for people living with myeloma.

Discover some of the powerful stories recently shared by our community:

• Online article on Healthing.ca, featuring Dr Stakiw from Saskatchewan, and Jean Guy and Erin Belzile from Ontario: One couple’s fight for blood cancer care in rural Ontario: ‘We were just lost’
• Interview on CBC PEI, with Dwight and Megan Gardiner, also available online: Summerside couple talks about the challenges of accessing cancer care when specialists are scarce | CBC.ca
• Interview in French on Rythme FM Saguenay with Emmanuel Mercier: “Il apprend qu’il a le cancer… en donnant du plasma” [He learned he had cancer while donating plasma]

A powerful myeloma story and media campaign reaches new audiences and wins awards

The 2024 campaign “Dying for a Chance to Be a Priority” was a powerful public relations campaign run by Cancer Action Now, a Canadian alliance of patient organizations, professional associations, and life science companies of which Myeloma Canada is a proud member.

The impactful 2024 Cancer Action Now campaign spotlighted the story of Marie-Claude Houle-Beausoleil who is living with myeloma, across a multitude of media platforms. The campaign won the Grand Prize in Public Relations at the awards gala of the Société québécoise des professionnel(le)s en relations publiques (SQPRP), as well as 3rd place for the People’s Choice Award (Prix coup de cœur du public). More importantly, the exposure and attention garnered from the campaign shed light on myeloma, late diagnoses, the importance of clinical trials, and much more. Learn more (in French).